About
We are a UK based network of talented generative artists focused on helping PR, Advertising Agencies and Newsdesks to create images and video with impact, utilising the latest technologies and techniques in artificial intelligent generation.
Hugo Riley
MANAGING DIRECTOR
Hugo Riley is a highly accomplished marketing and creative professional with a distinguished track record in running international campaigns and producing high-impact content. His expertise extends to working with Fortune 500 companies and prominent brands, including Beam Suntory, Coca-Cola, Anheuser-Busch, & Haymarket, where he has led successful campaigns and created compelling advertisements and branded content.
Hugo's influence also spans the music industry, with notable collaborations with Sony Music and Universal Music on various projects involving marketing, art direction, directing, and producing. His innovative approach and strategic vision have consistently delivered exceptional results, establishing him as a leading figure in the field.
As a co-founder 012 Agency, Hugo has been instrumental in shaping creative strategies and delivering impactful solutions across diverse platforms. He is also the Managing Director of the Artificial Intelligence Music and Image Awards, where he oversees the recognition and celebration of groundbreaking work at the intersection of technology and creativity.
In addition to his professional achievements, Hugo serves on the advisory board for Fuel the Music, dedicated to helping fund independent musicians and venues across the UK, and supporting the growth and sustainability of the music community.
Duncan Thomsen
CREATIVE DIRECTOR
Duncan Thomsen, from London and now living in Brighton, has both English and Norwegian roots and a career spanning over thirty-five years. He is a film editor, AI artist and award-winning short- film director, collaborating with broadcasters such as the BBC, Discovery, ITV, PBS, and Netflix. He has gained prestigious awards, including a ‘Best Documentary Series’ EMMY for ‘The Ascent of Money’, National UK TV Awards and international awards and nominations.
Duncan's use of AI design marked a pivotal moment, propelling him into the spotlight with viral works that reimagined classic themes through modern technology. His AI-generated projects, such as an AI Jesus selfie and a contemporary reinterpretation of the Last Supper, demonstrate his innovative approach to storytelling. He has produced eleven AI online virals to date and stands as the most commercially published UK AI artist globally. His partnerships with major brands for their debut AI commercial projects including Nissan, Virgin and Simba, demonstrate his ability to blend creative vision with mass appeal. Additionally, Duncan edited and provided key artwork for Coca Cola and Minute Maids’ inaugural AI feature shorts for the 2024 Runway Film competition.
Beyond his viral successes, Duncan has edited a broad variety of entertainment shows, documentaries and films, showcasing his versatility and depth as an editor. He has directed many short films, with a win for ‘Best Comedy’ - Los Angeles PFF and ‘Best in Festival’ - Heart of England FF. This diverse experience has given him a unique perspective on narrative construction, enabling him to craft compelling stories across diverse platforms.
We love hearing briefs of all shapes and sizes, and are used to working with a range of budgets and scopes.
Get in touch today, and let's see what magic we can create together.
